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2025 CONFERENCE WORKSHOP
Brand Mastery: Business Beyond a Logo
Build a brand that speaks for you and grows with your purpose.
Bert Lee
Presented By:
Title:
Owner & Founder
Business/Organization:
Beyond Logos
Workshop Details:
A logo is just the beginning. Built to support entrepreneurs, start-ups, and mission-driven groups, this session blends strategy and storytelling to help build a brand rooted in purpose and clarity. You’ll learn a 6-step branding framework to clarify your message, define your voice, and craft language that connects with your audience. Whether you're starting fresh or refining your brand, you'll walk away with practical tools to develop authentic brand content that elevates your identity.
What You'll Learn:
A simple 6-step branding framework
How to align your voice and message
Tools to create content with confidence
About the Presenter:
Bert Lee is the founder of Bert Lee Speaks and Beyond Logos, a speaking and branding company that helps entrepreneurs build confident and authentic brands. Before coaching, Bert worked in advertising, creating award-winning campaigns for brands like General Mills, Target, and Walmart. He was awarded as one of Minnesota’s 32 brightest young minds in advertising for his creative impact and leadership. He has since spoken at schools and organizations like TRIO, Genesys Works, HOPE Academy, and the University of Minnesota.
Click here to register:
About the 2025 conference
Don’t miss this opportunity to gain practical skills, meet peers, and invest in your business journey.
This workshop is part of the YOBIZMO 2025 Wealth Building Conference — a free, one-day event for Asian Minnesotans to build income, grow businesses, and expand creative futures.
DATE: Sat, Aug 16th, 2025
doors open: 9am
program hours: 10am - 4pm
LOCATION: Wilder Center
451 Lexington Pkwy N.,
St. Paul, MN 55104
Event Conference Schedules
Conference Schedule at a Glance
Agenda Overview:
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9:00 – 10:00 AM – Registration & Welcome Lounge Opens
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10:00 – 11:00 AM – Workshop Session 1 (4 concurrent workshops)
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11:00 – 11:10 AM – Transition Break
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11:10 – 12:10 PM – Workshop Session 2 (4 concurrent workshops)
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12:10 – 12:20 PM – Transition Break / Lunch Table Setup
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12:20 – 1:40 PM – Lunch & Keynote Program
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12:20 PM Lunch & Seating
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12:35 PM Welcome – Bao
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12:40 PM Welcome – Va-Megn
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12:45 PM Jeffrey Yang (Allianz) Remarks
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12:50 PM Kou Vang Keynote + Q&A
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1:10 PM Lisa Closing Remarks
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1:30 PM Raffle/Survey Instructions & Reminder
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1:40 – 2:40 PM – Workshop Session 3 (4 concurrent workshops)
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2:40 - 2:50 PM – Transition Break
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2:50 - 3:50 PM – Workshop Session 4 (4 concurrent workshops)
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3:50- 4:00 PM – Transition Break
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4:00 – 4:15 PM – Closing Remarks + Raffle Drawings
THANK YOU TO OUR CONFERENCE SPONSOR:
