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2025 CONFERENCE WORKSHOP
Culture as a Competitive Advantage
Turn your cultural roots into a bold, authentic brand advantage.
Poh Lin Khoo
Presented By:
Title:
Owner & CEO
Business/Organization:
Khoo Consulting
Workshop Details:
This workshop guides small business owners through a hands-on process to identify and articulate their unique value propositions rooted in cultural heritage. Participants will explore their personal and community stories, identify authentic cultural elements, and learn how to strategically integrate them into their business brand identity. By the end of the session, attendees will have crafted culturally resonant brand messaging that highlights their distinct value and positions them clearly in the marketplace.
What You'll Learn:
Identify your unique cultural edge
Craft messaging rooted in your story
Stand out with authentic branding
About the Presenter:
Poh Lin Khoo, CEO of Khoo Consulting, brings over 20 years of experience in Marketing, Communications, Community Engagement, and Inclusion to her work with small businesses and diverse entrepreneurs.
With a background in journalism, advocacy, and DEI, Poh Lin is known for helping businesses transform their cultural identity into a unique brand asset. Her lived experience as an immigrant and community advocate fuels her culturally rooted approach to brand development. Through her workshops and consulting, she empowers entrepreneurs to build authentic, differentiated brands that resonate deeply with their audiences and stand out in competitive markets.
Click here to register:
About the 2025 conference
Don’t miss this opportunity to gain practical skills, meet peers, and invest in your business journey.
This workshop is part of the YOBIZMO 2025 Wealth Building Conference — a free, one-day event for Asian Minnesotans to build income, grow businesses, and expand creative futures.
DATE: Sat, Aug 16th, 2025
doors open: 9am
program hours: 10am - 4pm
LOCATION: Wilder Center
451 Lexington Pkwy N.,
St. Paul, MN 55104
Event Conference Schedules
Conference Schedule at a Glance
Agenda Overview:
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9:00 – 10:00 AM – Registration & Welcome Lounge Opens
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10:00 – 11:00 AM – Workshop Session 1 (4 concurrent workshops)
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11:00 – 11:10 AM – Transition Break
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11:10 – 12:10 PM – Workshop Session 2 (4 concurrent workshops)
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12:10 – 12:20 PM – Transition Break / Lunch Table Setup
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12:20 – 1:40 PM – Lunch & Keynote Program
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12:20 PM Lunch & Seating
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12:35 PM Welcome – Bao
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12:40 PM Welcome – Va-Megn
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12:45 PM Jeffrey Yang (Allianz) Remarks
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12:50 PM Kou Vang Keynote + Q&A
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1:10 PM Lisa Closing Remarks
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1:30 PM Raffle/Survey Instructions & Reminder
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1:40 – 2:40 PM – Workshop Session 3 (4 concurrent workshops)
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2:40 - 2:50 PM – Transition Break
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2:50 - 3:50 PM – Workshop Session 4 (4 concurrent workshops)
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3:50- 4:00 PM – Transition Break
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4:00 – 4:15 PM – Closing Remarks + Raffle Drawings
THANK YOU TO OUR CONFERENCE SPONSOR:
